http://www.rotaryswing.com/videos/full-swing-basics/setup/the-golf-grip-how-to

The golf grip is one of the most important keys to success in the golf swing. I can’t tell you how often I see golfers chase problems with ball flight that can all be solved with a proper grip on the golf club.

There are both biomechanical reasons for a proper golf grip as well as the fact that a proper grip makes it much easier to square the club face through the hitting area.
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